The other half of the LD dynamic duo, Dan Murphy is SVP of Marketing at Liquid Death, a brand that has 100x’d revenues and 500x’d the fun. Dan and Andy will share lessons and war stories from Liquid Death’s rapid rise, with an “Applied LD” framework for how to put some of their winning approaches to work for your business. Prior to Liquid Death, Dan helped found a number of startups and worked a stint at Google, working in machine learning.

Dan and Andy will walk through lessons learned building a rapid growth brand, what's worked at different stages and how they've adapted along the way. They'll end with what they call "Applied LD" – a framework and best practices for punching above your weight. Followed by audience discussion.