Andy Pearson
VP of Creative — Liquid Death
One half of our duo of mad geniuses behind Liquid Death, the fastest growing and, arguably, most successful non-alc beverage brand in the world. Andy is the in-house Creative Director of what is essentially an entertainment brand that also sells water and other healthy, sustainable beverages in bombastically designed tall boy cans. From celebrity collabs to Super Bowl ads, Andy helps steer the ship for one of the funniest and funnest (we’re calling that a word) brands out there. Before LD, Andy was a longtime agency adman.
Andy and Dan will walk through lessons learned building a rapid growth brand, what's worked at different stages and how they've adapted along the way. They'll end with what they call "Applied LD" – a framework and best practices for punching above your weight. Followed by audience discussion.